SellerSprite Blog / Amazon Advertisement
Why is ACOS Higher When You Lower The Advertising PPC Bid
When running PPC ads on Amazon, many sellers lower their bids because ACOS is too high.
But the reality is always different from people's imagination.
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How to Adjust Bids Based On AD Placement On Amazon
Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.
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