Analyze Your Great Startup Idea With New Method 2020 -- Category Research

2020-01-16

Temporary tattoo is a recommended product on the Internet. How does this product sell on Amazon? I will share the basic analysis of this market with you.
 
First of all, I sorted out several major questions about temporary tattoo:
1. How about the sales of temporary tattoo on Amazon? How many orders can be made in a day?
2. Is temporary tattoo a seasonal product?
3. Is there any example?
4. What other products do you recommend?
 
1. How about the sales of temporary tattoo on Amazon? How many orders can be made in a day?
 
How to analyze the sales of temporary tattoo on Amazon? We analyze the sales of Top100 products in the BSR of this subdivided market “Beauty & Personal Care › Makeup › Body › Temporary Tattoos”. The top 100 sales of a subdivided market are the products that are most recognized by consumers in this market, and Listings with high weight and natural traffic. It reflects the precipitation of the most concentrated consumption data in this market, and represents the "epitome" of a subdivided market.
 



The Complete Subdivided Category: Beauty & Personal Care › Makeup › Body › Temporary Tattoos
 
Market Capacity



 
As shown above, the market capacity of the temporary tattoo (the estimated monthly sales of Top100 products) is 74,244. The column representing the sales distribution is flat, which indicates that the market is not monopolized by a few Listings. The new product is defined as 6 months in the top right of the chart, and the purple column representing the new product is distributed among them, which means that the new product in this market is active.
 





As shown above, we click on the sales column of Top1 and Top100 to view specific products’ sales data in this market capacity chart. The sales volume of Top1 was 5073, and the sales volume of Top100 was 565. Among the top 100 products in the temporary tattoo market, even the last one has a good sales volume.
 
Brand Concentration




Seller Concentration
 



From the analysis of Brand Concentration and Seller Concentration, the Top100 products are distributed in 63 brands and 63 sellers, and the overall trend of sales distribution column is flat. The market is not monopolized by a few sellers or brands, and consumers do not have a high degree of dependence on brands and sellers in shopping. At the same time, the purple column representing new brands or new sellers are distributed among them, which shows that it is not difficult for new brands or new sellers to enter the market.
 
In general, judging from the current sales data of this market, the temporary tattoo market is not monopolized by a few Listings, brands, and sellers, and it is friendly to new products. Among the Top100 products, there are a lot of new products that were launched in the last 6 months, and even the last product in the Top100 has 245 orders per month, which is a good market in general.
 
2. Is temporary tattoo a seasonal product?
 
We analyzed the current sales situation of the temporary tattoo market. In order to get a more accurate understanding of the future development trend of this market, the next step will be to predict the future sales of this temporary tattoo market by combining Google trends and SellerSprite - The Industry Demand and Trend. To judge the demand changes of this market in recent years by viewing the search volume of keyword "Temporary Tattoos" through Google trends, meanwhile, to know the specific market change trend of temporary tattoo on Amazon through the keyword search volume data on SellerSprite - The Industry Demand and Trend.
 
Google trends
 



Viewing the search data of keyword "Temporary Tattoos" in the past 5 years through Google trends, it can be seen that the search volume of temporary tattoo changed little in the past 5 years, and there is no obvious seasonal difference (peak season) as well. However, there will be a small peak of search volume between October 20th to November 1st every year, which is the peak shopping time before Halloween. It is likely that some Halloween-themed temporary tattoos are selling well at this time.




In SellerSprite - The Industry Demand and Trend, you can view the keyword search volume data of the temporary tattoo market in the past 3 year. In the "small peak" of searches in October, the monthly search volume ranged from 130,000-160,000; while in other times, the monthly search volume ranged from 55,000-78,000. It is roughly estimated that the peak search volume of the temporary tattoo market is twice that of normal times.
 
3. Is there any example?
 
Such as: B01KS041C4
 





Check this product in SellerSprite, ranking the 66th among the Top100 in terms of sales volume. The monthly sales is 809, price is $9.95, reviews is 186, rating is 4.3 and launch date is 2016-12-06. This product has been launched for a long time, and then view this product’s historical data through SellerSprite - Extension.

SellerSprite - Extension




This product has been launched for more than 1000 days. During this period, the price is basically stable, and occasionally fluctuates slightly between $8.5- $10. The number of reviews increases steadily and the ranking is gradually rising.
 
In general, this product has been launched at the end of 2016, and has gradually accumulated more reviews over the past two years. It has a high rating of 4.4, which indicates that consumers are highly satisfied with this product, and there is not much room for improvement. This Listing has formed a certain barrier of competition. It is very difficult for new sellers to enter this market with the same style, unless the seller has the advantage of supply chain resources, and creates a differentiated product.
 
4. What other products do you recommend in the temporary tattoo market?
 
One of the reasons why the above product sample is difficult to copy and follow is that this product has been launched for a long time and the Listing has a high weight, which forms a certain competitive barrier. Taking this as a reference, we select products with reverse thinking, and find some new products in the Top100 Listing with good sales, low reviews number, and low entry barriers as reference products. Relatively speaking, these products are easier to follow and imitate.
 
Reviews




In the Top100 products’ reviews distribution chart, there are 53 Listings with less than 50 reviews. Click the column of 0-50 reviews interval, and you can find some references in the chart as shown below.
 
Products with less than 50 reviews




The above chart is the sales distribution with products less than 50 reviews. The purple column represents new products that were launched in the last 6 months. Click on the column to see the specific sales of each product, and you can find some references among them.