How to do Amazon Market Research with SellerSprite New Feature —— Custom Category

2020-02-26

Product selection is essentially selecting a subdivided market, and the definition of the subdivided market is generally based on the Top100 samples, so the selection of samples is the premise of market analysis.

The setting of a subcategory becomes a marketing tool now. Sellers often place products in inappropriate categories in order to get more traffic, and the same product sometimes exists in different subcategories simultaneously.

Therefore, SellerSprite launched the custom category. We currently do market analysis based on the Top100 products of a category, which is actually a marketing category. Customers can find products through the list, such as BSR, but the subcategory of the product itself sometimes needs to be defined by yourself.

Usage scenario: Eliminate products that are misplaced under the category.
Take the “hair drier” in the United States marketplace as an example. To make the data comparison more obvious, we take the top50 as samples.
In Product Sprite - Competitor Lookup, choose “Beauty & Personal Care-Hair Care-Styling Tools&Appliances-Hair Dryers&Accessories”.




Click the “✓” button before “Add to Custom Category” to add a whole page of products to the custom category. This is equivalent to creating a category, and the sample size can be customized.




Click the “Save” and it will jump to the custom category page, which will show all the custom categories you saved.




The data of the created custom category is based on this sample, including monthly sales, average price, average BSR, average reviews/rating, average sellers, etc. The market can be analyzed multidimensional.
But this is still a sample that contains interference products. Let's remove those interference products.




For example, the hair diffuser, various combs and the style station of the hair drier are our interference products. We can click the “✓” button to remove them.




The sample size after removed interference products is 33, and the average price is $9.34 higher than the original one, which indicates that many of the removed products have lower prices. The average BSR changed from 27,340 to 36,660, which shows that the hair drier itself is more difficult to sell than its peripheral product. Average monthly revenue also rose to $175,733 from $138,647. After removing the interference products, the data is more accurate to help us judge and select products.
In order to more intuitively reflect the various data of the sample, we can click "view this market analysis report" and "view this product list". First, let's look at the market analysis report.




This market analysis report is for our custom category, which can be analyzed more intuitively through various trends and column charts.
Click “View this product list” and you can see all the products in the custom category we created. Here are the data for each product: BSR/growth rate, price, reviews, sales, sales trend, launch date, etc.



If we want to do deeper operations in the future, it is necessary to do sample filtering. If we do category analysis in a mess, the results will definitely be biased. With this new function, we can customize our own categories and remove interference products, thus making the market analysis report more accurate.

More usage scenarios:
Usage scenario 1: Remove products that are misplaced under the category, such as some toothbrush heads that exist under the electric toothbrush.
Usage scenario 2: Customize a market based on user scenarios (not exist on Amazon), such as iPhone 11 wallet case.